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TV audience of 21 million watches European Athletics Team Championships

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A total television audience of 21 million watched the Gateshead 2013 European Athletics Team Championships in June. This cumulative figure (excluding news audiences) is an improvement on the audiences for the Leiria 2009 and Bergen 2010 editions, 16.5 million and 11.5 million, respectively, and a decrease from the Stockholm 2011 edition (34 million). With International Broadcasters in 13 European countries showing the event, there was a big increase in the number of hours of coverage for Gateshead 2013. Extensive coverage in Italy and Spain boosted this figure to 173 hours, compared to 91 hours for Stockholm 2011. There was also coverage in Great Britain, France, Germany, Cyprus, Finland, Norway, Poland, Russia, Slovenia, Sweden, and, for the first time, Ukraine. Pan-European channel Eurosport also broadcast 7 hours of coverage. more


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